We’re all taught not to judge a book by its cover, but in reality humans are hardwired to appreciate physical beauty – so says prominent Australian plastic surgeon Dr. Bryan Mendelson. His latest book entitled “In Your Face” is based on academic research and his own discoveries about the benefits of plastic surgery for both men and women. During his 25-year practice in his native Australia, the former president of the International Society of Aesthetic Plastic Surgery found that beautiful people not only succeed in their personal lives, but also excel in the workplace – oftentimes enjoying a better earning potential.
Attractive individuals tend to possess more self confidence, have better relationships and make more money. Mendelson tells The Huffington Post, “People don’t have surgery to look better, they have surgery to improve the way they feel about the way they look.”
So what constitutes beauty to a prominent cosmetic surgeon like Mendelson, whose mission it is to help patients look and feel their best? He defers to the old adage of “beauty is in the eye of the beholder,” saying that attractiveness is totally subjective. Cosmetic surgery success stories are often defined by a patient’s improved self esteem. This boost in confidence affects every aspect of a person’s life in positive ways.
“It’s a lot of money to get self-confidence, but self-confidence is so important in our interactions with others and the world, “explains Mendelson. In Your Face delves into the hidden history of plastic surgery and re-examines the economic advantages of being beautiful – a theory raised by U.S. economist Daniel S. Hamermesh in his book, “Beauty Pays: Why Attractive People Are More Successful.”
In his research, Hamermesh estimates that better looking people earn up to $230,000 more than less attractive ones over the course of their lives. He coined the term “pulchronomics,” which is the financial value of being beautiful. Dr. Mendelson points out that plain or average looking men often have to work twice as hard and perform at a higher level than their more handsome counterparts, because they are judged differently and aren’t viewed as being as nice. He further argues that society generally associates beautiful people with being inherently good while ugly individuals are regarded with much more criticism.
In his practice, most patients are seeking subtle procedures to rejuvenate the face, perhaps with Botox or dermal fillers – nothing too drastic or obvious. While plastic surgery among men has risen sharply over the past decade, the majority of Mendleson’s patients are female – women who want to diminish the premature signs of aging. During cosmetic surgery consultations, he always ensures that patients’ expectations are realistic, which will lead to a much happier, satisfied client.
If you’ve been considering cosmetic surgery and want to discuss your concerns and goals with a leading plastic surgeon, we invite you to schedule a private meeting with Dr. Thomas Loeb. His expertise in facial rejuvenation and breast augmentation has been lauded in both print and media coverage.
Cosmetic surgery is a major decision, and may not be the right choice for everyone. During your one-on-one consultation, you can discuss various procedures to determine if plastic surgery can help you achieve the self esteem and appearance you desire. For more information or to schedule an appointment, please contact the Fifth Avenue office of Dr. Loeb at 212-327-3700.